My mission with the Giving Tuesday logo was to convey a sense of community and giving back. The use of the heart symbol and the phrase "THE POWER OF 1 DAY" emphasizes the importance of charitable giving at Carroll University. The bold typography and centered layout is simple and impactful, effectively conveying the message of Giving Tuesday and the university's loyal participation in the event. The school had celebrated being open for 175 years, and the number addition in the logo was my subtle nod at the long history of giving at Carroll University.
